Beauty brand makes bold statement with Island Girl Collection

The lipstick shades from the Island Girls Collection were inspired by Caribbean women. (Photos: Contributed)
The lipstick shades from the Island Girl Collection were inspired by Caribbean women. (Photos: Contributed)

Having graced the lips of top celebrities like Nicki Minaj, Cardi B, Kacey Musgrave, Amara La Negra, it seems there is no stopping Stay Golden Cosmetics.

The lipstick brand, which is based in New York, is quickly garnering favouritism among many women across the world. Stay Golden Cosmetics is also growing on social media, as it has more than 250,000 followers on Instagram since it was launched two years ago.

The Island Girl Collection line has lip colours to suit every skin tone.
Island Girl Collection has lip colours to suit every skin tone.

With the brand growing in popularity, the company, which is owned by Jamaican entrepreneur Danielle Edmond, partnered with Island Girls for a new line called Island Girl Collection. The collection has 22 vibrant lipsticks and 14 lip glosses that draw inspiration from the Caribbean.

When 29-year-old Danielle spoke with BUZZ, she said that the latest collection is a tribute to the Caribbean and its core aim is to constantly remind females of their rich Caribbean culture.

“The Island Girl Collection brought us back to our roots. New York is considered the melting pot because of the variety of cultures present here. It is easy to feel lost, but this collection reminds us of our warmth,” she shared.

Just like the dancehall culture, the shades from the Island Girl Collection are bold.
Just like the dancehall culture, the shades from the Island Girl Collection are bold.

Danielle also intends to increase the Caribbean’s visibility through the lipstick brand.

“There is a feeling of pride when you see ‘something made of us’. A package with the word Jamrock or Eleuthera is reminiscent of us, our home, our culture. It was absent, and we plan to fill the gap,” she said.

The Island Girl Collection has many shades of lipsticks and lip glosses. See the gallery below.

And in five years, Danielle hopes Stay Golden Cosmetics will see massive growth.

“We just want to grow our squad. We want to continue breaking people out of their shells, convince them to go out and actually live. We would love to build our team to include even more talented West Indians,” she said.

Written by Andre Cooper