Beyoncé’s publicist Yvette Noel-Schure encourages Caribbean women to dream big

Celebrity Publicist Yvette Noel-Schure delivers her keynote address in Guyana.
Celebrity Publicist Yvette Noel-Schure delivers her keynote address in Guyana. (Photos: WeLead Caribbean)

The Third Annual WeLead Empowered Leadership Conference was the talk of the town on September 18 and 19 in Georgetown, Guyana. This year, the two-day symposium’s theme was ‘PowHERful: Transition from Inspiration to Action’, and it featured several influential speakers from Guyana’s corporate and public service industries.

Leading the way with her inspirational Caribbean story of perseverance was Grenada-born Yvette Noel-Schure, co-founder and executive vice president of Schure Media Group. Noel-Schure is best known for her role as the celebrity publicist for global superstars such as Beyoncé, Chloe and Halle, Mariah Carey and Prince during her illustrious career that spans more than two decades.

Yvette Noel-Schure says she is 200 per cent Grenadian.
Yvette Noel-Schure says she is 200 per cent Grenadian.

Addressing a packed audience at the Arthur Chung Conference Centre, Noel-Schure delivered a powerful speech, entitled ‘How To Succeed By Being Your True Self, Leading Your Narrative And Finding Your Purpose’. Describing herself as “200 per cent Grenadian”, she credited the Caribbean-at-large in helping to shape her life experiences although she migrated to the United States when she was 14 years old.

Speaking with BUZZ after the conference, Noel-Schure explained that she chose to speak on the topic because she believes that we are all important with our own narratives and each person was created to live a purposeful life.

From left: Desmoine West, Michelle A. Nicholas, Keynote Speaker Yvette Noel-Schure, Samantha Reid and Shawn Rochester at the WeLead Cocktail Reception.
From left: Desmoine West, Michelle A. Nicholas, Keynote Speaker Yvette Noel-Schure, Samantha Reid and Shawn Rochester at the WeLead Cocktail Reception.

“My grandparents gave me space and a platform to expand, but I know so many of us as immigrants as Caribbean nationals feel restricted by rules in society that often overlook the expansion of women,” she said.

Her speech, which also encouraged participants to “lead, learn and love”, moved many in attendance to tears, while several others seemed to be completely enthralled by her captivating story.

PowHERful attendees are all smiles at the WeLead Caribbean Conference.
PowHERful attendees are all smiles at the WeLead Caribbean Conference.

“I wanted women to hear another voice telling them what they already knew – that their power is within reach because it is already within them,” she said.

“I was overwhelmed by the feedback, particularly from the younger women in the room, who needed to see a person who looks like them who seems fearless. I know you cannot be what you cannot see, and I know what my mentors did for me. So to be told that I was serving that purpose for a young woman was truly gratifying,” said the veteran publicist.

From left: Richard Rambarran, Kerensa Gravesande- Bart, Yvette Noel Schure, Michelle A. Nicholas, Beverley Harper, H. E. Mrs. Sandra Granger, Abbigale Loncke, US Ambassador Sarah Ann Lynch, Shalini Beharry and Coleen Abrams.
From left: Richard Rambarran, Kerensa Gravesande- Bart, Yvette Noel Schure, Michelle A. Nicholas, Beverley Harper, H. E. Mrs. Sandra Granger, Abbigale Loncke, US Ambassador Sarah Ann Lynch, Shalini Beharry and Coleen Abrams.

Noel-Schure also commended president of WeLead Caribbean, Abbigale Loncke, for establishing a safe space for women with the WeLead experience.

“We will always need a room where women get to share experiences, teach, learn and to provide mentorships and examples to those girls who need us to become so they become. Abbigail has created an incredible and much-needed room where we are welcomed,” she told BUZZ.

From left: H.E Mrs Sandra Granger, First Lady of Guyana; Beverley Harper, Country Head ANSA McAL; and US Ambassador Sarah Ann Lynch at the WeLead Women's Conference in Guyana.
From left: H.E Mrs Sandra Granger, First Lady of Guyana; Beverley Harper, Country Head ANSA McAL; and US Ambassador Sarah Ann Lynch at the WeLead Women’s Conference in Guyana.

She encouraged women to dream beyond their shores and to bring dreams into focus.

“My message to young Caribbean women is to step out of the box that others have drawn around you. Write your own path. It may not be a straight path that you take, but set your goals. And start to peel away the labels society immaculately place on us,” Noel-Schure said.

Trinidad and Tobago, Grenada, Jamaica and Barbados are some of the islands earmarked for the WeLead Caribbean experience in 2020.

Written by Tenille Clarke (@tenilleclarke1 on Instagram/Twitter)

Tenille Clarke is an avid wanderlust, carnivalist and cultural enthusiast who pens about her ongoing love affair with travel, culture and entertainment through a Caribbean lens. She is the principal publicist of Chambers Media Solutions and Managing Director of Industry 360.