UGG partners with Ziggy Marley and family for Christmas promotion

Shoewear maker UGG has struck a deal that has made Ziggy Marley, his wife Orly and their seven kids, the face of UGG’s Christmas campaign.

Different pictures and videos of the younger Marley and his family have already made their way to UGG’s social media pages along with product information. According to UGG “holidays are about the moments we share together”.

The campaign aptly named after one of Marley’s song ‘Love is my religion,’ calls the California based family a group of musicians, activists and creatives. The campaign is said to support a connection to those who inspire, support and accept each other through the spirit of giving.

In keeping with the mantra of giving back, UGG has partnered with Marley to split US$50,000 between two charities of Ziggy’s choice and he has decided on Unlimited Resources Giving Enlightenment (URGE) and Heart of Los Angeles (HOLA).