Dancehall artiste Bay-C is using his expertise in geospatial solutions to help the region with disaster preparedness.
Through his family-led technology business, Spatial Innovision, the former T.O.K. member recently donated the ultra-modern Parrot aerial drone to the Caribbean Disaster Emergency Management Agency (CDEMA).
“Drones in general help to manage and see what is happening quicker than driving or flying a plane.”— Bay-C
Catastrophic Hurricane Dorian
Speaking to BUZZ, Bay-C, the company’s newly promoted deputy CEO, said that the move was inspired by the catastrophic Hurricane Dorian, which claimed the lives of at least 69 people after making landfall in The Bahamas in September.
“When the hurricane hit, we wanted to donate some drones to the government of The Bahamas and to the CDEMA,” he said. “We have one drone earmarked for The Bahamian government, but we are still trying to get to the right person. We did, however, meet with CDEMA’s executive director (Ronald Jackson) last week and did the handover, and we walked him through the hardware and software that comes with it and did a demo flight.”
The device, Parrot’s Anafi Work unmanned aerial drone, boasts a plethora of features, including a thermal camera which Bay-C explained helps to monitor the recovery process for vegetation after a natural disaster strikes.
“Drones in general help to manage and see what is happening quicker than driving or flying a plane,” he started. “When a hurricane hits a country, you want to be able to monitor the extent of the damage and that is best done with a drone. Our company deals with mapping, so the drones we have donated are geo-based, which helps to identify things in real-time so you can better prepare for a hurricane, see the extent of the damage and better manage and evaluate the recovery process periodically.”
In-between managing the company’s Kingston and Trinidad office, the Love Potion deejay is also on an island tour, spearheaded by his new management team, John John Music Group. Having gone three gigs since the tour kicked off last month, Bay-C is eager to perform next in the sunshine city on Friday.
“We’ll be in Portmore, and I hope this week will be even more off the chain since it’s my hometown,” he said. “The tour has been good so far; we’ve been to Ocho Rios, Half-Way Tree Transport Centre, and it seems like every week it gets better and better. We plan to do another show next week and maybe another before the end of the year.”
Balancing music and business
Bay-C shared that he doesn’t find it difficult to balance the creative and business hats, adding that each complements the other.
“I think when you learn certain principles from the business space and you can apply it to the music space it gives you a bigger advantage than just being creative cause creativity is just half of the story, music is a business,” he said.
He added that his company is also looking to create “music zones” in light of the recent fracas surrounding the 2 a.m. cut-off time stipulated in the Noise Abatement Act.
“Through my company, we can work with the relevant partners to suggest and create music zones that won’t be randomly chosen. It’ll be a scientific, mapped-out place and something that can benefit the music industry. So you see, my music and this line for work leverage each other, and I like the challenge of it all,” Bay-C told BUZZ.