Chronixx’s ‘I Can’ featured in international ad campaign

Reggae artiste Chronixx
Reggae artiste Chronixx

Chronixx’s I Can from his 2017 Grammy-nominated album, Chronology, has been featured on luxury brand Jo Malone’s latest advertising campaign.

The recent campaign, which is done in a story format, sees an individual growing from being a toddler to his years as a man. The track, which was played for the 56 seconds of the ad’s duration, blends well with the purpose of the campaign, as the aim is to show a promising future, as well as youthful energy, all wrapped in a young man of class.

‘Jo Malone scent of a gent’ is the theme of the campaign, and the story was executed in fine style by Star Wars actor John Boyega. The luxury brand has also named him the first ‘London Gent’.

Jo Malone is a top-notch British unisex brand that specialises in expensive perfumes, luxury candles, bath products and soothing bedroom scents. However, the luxury brand is more popular for its top-class male colognes.