Gratitude is a must! Koffee gets brand deal with H&M

Reggae artiste, Koffee

Reggae star Koffee has got another endorsement deal in the bag. The Grammy-winning artiste is now ambassador for international clothing brand, H&M holiday campaign.

The holiday campaign is themed Bring on the Future, and encourages persons to look forward to tomorrow by leaving 2020’s chaos behind. 

The official commercial for the campaign was released on Wednesday. And we see a 20-year-old Koffee narrating a minute and a half poem that speaks to the possibilities of the future.

Farewell to endless days in sweats
The unmade bed, the unwashed hair
Hello encounters anywhere
Hello approaching strangers’ pets