Recording artiste Jahfrican said he was waiting for the pandemic to end to release the video for his single Ole Friend, which has been picking up steam in Africa.
“I was waiting on the global crisis of COVID to pass, but since it has not, my team, Sicaro and TruckBack Records, decided now is the time. A song of this nature is timeless and that is being proved with the increased global interest for the Ole Friend single right now,” Jahfrican added
The artiste, who launched his Jamaican-African alter ego and career by doing Afrobeat dub-plates for fun for renowned selectors like Tony Matterhorn and Ricky Trooper, said while he was nervous about dropping a single in the pandemic, particularly as a new act, he is humbled by the favourable response.
“I’ve seen people using the Ole Friend track as a wedding dance song, to send birthday wishes and even as a tribute at funerals. Ole Friend has been warmly received worldwide and I am so humbled,” Jahfrican said.
With fans in the Caribbean showing support since its release last August, Jahfrican said he’s elated the single has seen increased rotation in African countries like Kenya, Uganda, Ghana and parts of South Africa, since the start of the year.
He is now gearing up to release the official music video, as he is unable to delay it any longer.
According to Jahfrican, born Adrian Locke, the visuals will mirror the concept of the single so fans can look forward to a high energy, fun visual with a message of everlasting friendship.