Jesse Royal launches cannabis line with JACANA

Reggae singer Jesse Royal has partnered with JACANA on a line of cannabis products that becomes available today.

Jesse Royal has joined JACANA as its brand strategist.

The Herbalist Party artiste joins the cannabis company as brand strategist, and will help to create and drive its tactical approach as part of his personal advocacy for marijuana liberalisation.

The line, named ORIGINAL, will offer affordable, high quality, clean flower-based products, according to a joint release.

Regarding the partnership, Jesse Royal said, “Everyone deserves the best. Jamaica is known for its high grade herb and JACANA is dedicated to delivering high quality herbs that everyone can afford. Time to end the picking and choosing of who gets the clean and pristine herbs.”

JACANA founder, Alexandra Cong, added, “It’s an honour to welcome Jesse Royal to the JACANA family. Jesse is an extraordinary artiste and we share many of his passions, including a deep respect for the plant and its positive impact on our society.  We are excited to collaborate with him in the coming months on a number of projects, including social justice reform and community initiatives.”

Prices for the six JACANA-developed cannabis strains under the line begin at J$360 per gramme with the THC content ranging from 15% to 21%.

ORIGINAL is currently available at Shop #8, Upper Manor Park Plaza in St Andrew and will be available at the Rooftop of McMaster Plaza in Portmore, St Catherine and in New Kingston stores in February 2021 and April 2021 respectively.