Magnum Tonic Wine is celebrating its 20th anniversary, and the brand is doing things outside of the norm to commemorate the milestone.
The Magnum Big 20 Celebrations kicked off on Wednesday evening with a media launch at the Mas Camp in Kingston.
“We are targeting our promoters of events. We need our promoters of events because they are the ones hosting these events across the island, and they are selling Magnum and endorsing the brand,” said Telecia Lindo Johnson, Marketing Manager at J Wray and Nephew Limited.
Prizes to be won
Event promoters across the island can log on to the www.magnumhub.tv and upload a video of themselves stating why Magnum should sponsor their event for the Christmas. The videos with the most votes will win.
Twenty winners will each receive $500,000 from Magnum Tonic Wine towards their event. There will be one winner from each parish and an additional six from the overall entrants. Persons wanting to enter have until October 31 to upload their videos while voting closes on November 11.
But it doesn’t stop there. Three big town square parties across the island will feature Magnum’s newly signed brand ambassador Spice and Ding Dong. At these parties, 20 consumers will have the chance to win $400,000.
The launch featured performances from both Spice and Ding Dong, who were crowned Queen of Stage and King of Dance, respectively. Dance Xpressions also entertained as they took specially invited guests on a journey through some popular dance moves over the years. Several guests also won $20,000 in cash courtesy of Magnum.
Lindo Johnson explained that Spice aligns perfectly with Magnum, so it was no brainer to choose her to be a brand ambassador.
“When you think Spice, you think dancehall, right? And dancehall is Jamaica’s culture. Spice has really embodied her brand not just in Jamaica but also across the world. She’s hot and happening right now,” the Magnum representative said.
Magnum is dancehall
“The Magnum brand is synonymous with dancehall and so is Spice. She is the Queen of Stage. We already had our King of Dance who is Ding Dong, so we had to find a partner to take the Magnum brand across the world. Spice is awesome, amazing, and she loves the brand.”
Spice shared similar sentiments.
“It signifies who I am, and I believe that I am Magnum and Magnum is me. I am dancehall, and Magnum is dancehall. It signifies me and my brand, and both of us are celebrating 20 years,” said Spice.
“It’s special to me to be representing a brand like Magnum which is authentic. There’s nothing forced.”