Micheal B. Jordan accused of cultural appropriation over his ‘J’Ouvert’ rum

Michael B Jordan criticised for launching J'ouvert Rum | Loop Trinidad &  Tobago
Actor Micheal B. Jordan launching his rum

Black Panther star Michael B. Jordan has been accused of cultural appropriation after he launched a rum with the name J’Ouvert.

Residents from the twin-island republic of Trinidad and Tobago have been up in arms after the product came out over the weekend with reference to the island’s history and culture in its packaging.

The rum was launched in a box set which includes a number of other items like Angostura Bitters and a recipe for a J’Ouvert laced cocktail.

Trinidad and Tobago Furious over Launch of Michael B Jordan's 'J'ouvert Rum.'  – Ebuzztt
(Photo: Ebuzztt)

According to reports, a trademark application has been filed for the word J’Ouvert with the World Intellectual Property Organization (WIPO). But this news did not sit well with some Trinidadians despite unconfirmed reports that a Trinidadian is part owner of the venture.

As is expected persons have taken to Twitter to voice their displeasure.



J’Ouvert has been a big part of Trinidad Carnival for years.  However, it is also a familiar event in other Caribbean territories and even in the international space during their respective Carnival seasons.

It’s uncertain if there has been a response from the actor or his team at the moment. However, some residents are calling on the government to address the matter.

Jordan is known for his roles in Creed and the Black Panther movie where he played the role of ‘Killmonger’ opposite the now-deceased Chadwick Boseman.