After multiple postponements, Mulan will forgo its planned theatrical release for a debut on Disney’s streaming service.
The live-action remake of the animated Disney classic will head to Disney Plus on September 4, but at an additional cost to subscribers.
According to Disney, Mulan will be made available for a US$29.99 rental fee, in addition to its monthly subscription charge.
“We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theatres.”– Disney CEO Bob Chapek
The film has been delayed four times since its originally slated release in March.
Disney CEO Bob Chapek, “In order to meet the needs of consumers during this unpredictable period, we thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner.
The move to charge a rental fee is in hopes of recovering some of the US$200 million spent to create the film, in addition to millions more pumped into its marketing.
“We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theatres.”
The studio has been forced to shelve numerous film releases since the onset of the coronavirus which shuttered theatres since March.