Jamaican dancehall artiste Popcaan continues with an impressive roll of accolades, as respected American online music publication Pitchfork has hailed his Fixtape album as the ‘Best New Music’ this week.
The feature review, published on Tuesday (August 18), further gave Fixtape an 8.3 out of 10 rating, a coveted high-rank for even the most mainstream of musicians.
“The dancehall superstar’s latest mixtape is the best of every facet of his work, from slow-wine ballads to summery head-bangers. It’s a testament to his place at the forefront of the genre,” Pitchfork began.
“The version of Popcaan’s newest project Fixtape that’s on major streaming platforms is a star-studded, 19-track project that, in many ways, mirrors the music that the artist born Andrae Sutherland has released over the last six years,” the review continued.
According to Pitchfork, Fixtape easily represents a modern dancehall that is “aware of global trends, while still serving up tracks to the loyal core of listeners that have been around” since Popcaan was “a young protégé under the tutelage of Vybz Kartel’s Gaza”.
It’s another massive endorsement in Popcaan’s corner, as the artiste celebrated his first debut on the Billboard 200 charts, through Fixtape on Monday.
“In its mix form, Fixtape is framed as an epic tale in which Popcaan shares moments along his route to dancehall’s most prominent torchbearers. Unlike Popcaan’s earlier, more conventional releases, Fixtape is an all-access pass inside contemporary dancehall that explores how its reach spans across much of the global black diaspora,” the review continued.
Breaking down the depth of the project, Pitchfork noted that Fixtape could be the blueprint for dancehall artistes – and the world-famous genre itself – to spread their wings into the lucrative mainstream market, stay connected with the die-hard fanbases, and force hip-hop to get rooted in the culture once more.
“Fixtape suggests a guide for contemporary dancehall artists (who, unlike Popcaan, rarely ever drop full-length projects) on how to cater to their base while simultaneously amplifying their voices internationally. It also challenges hip-hop artists in the States to get back to their underground roots for the sake of fun,” Pitchfork explained.
“Before this, Album Popcaan and Loose Track Popcaan acted separately. On the albums came the love songs, the songs that people who found Caribbean music through Drake could get down with. Loose Track Popcaan hops on popular riddims, gives you gunman tunes, and doesn’t care about who outside of the Jamaican diaspora gets it. But here, we get both, and it’s the best way to experience the full depth and grand scale of Popcaan,” the company added.
Read the review in full, here.