Rihanna, LVMH to shut down Fenty fashion label

Rihanna’s Fenty fashion label will be closed after less than two years of business.

Rihanna modelling her Savage X Fenty lingerie line.

The decision was taken in agreement with LVMH, the luxury goods conglomerate under which it began.

LVMH said the ready-to-wear line will be “put on hold” pending better conditions. However, the popular Savage X Fenty lingerie line will continue, as well as the Barbadian singer’s Fenty Beauty and Fenty Skin cosmetics lines.

Rihanna was the first woman of colour to lead a LVMH fashion house when the brand launched in 2019.