International dancehall artiste Sean Paul continues to expand his business portfolio. Last Friday, he inked a deal to create a merchandise company with Blue Mahoe Capital Partners Inc.
The merchandise company, Realvibez Merchandising, will be majority-owned by investment firm Blue Mahoe Capital, while Sean Paul will have part ownership, including a seat on the board with voting rights.
The deal will also have a partnership with 8&9 Clothing, which already has connections to 50 Latin artistes for their merchandise. The Florida-based company is a major manufacturing brand for streetwear and will handle the distribution of the products. The deal will also cover design and marketing for the merchandise.
In his remarks regarding the deal, chairman and CEO, Blue Mahoe Capital, David Mullings said this represents an investment in Jamaican culture.
“Jamaica’s largest export is its culture, but limited capital has flowed to support the creative industries. This is an area we seek to invest in, and we will build companies where no suitable investment option exists. Sean Paul is the perfect partner for our mission to ensure more of the revenue earned from Jamaican culture goes back to Jamaica.”
Sean Paul added that, “We artistes have to think beyond the music if we want to build real legacies. Culture drives business and we are often left out. Partnering with David and his team to bring back Realvibez in a different way fits my vision of positively contributing to Jamaican music and opening doors for others by setting an example.”