SEMA names vehicles of the year during Las Vegas trade show

Another popular vehicle on the SEMA floor was the Polaris RZR, so it was little surprise that it was declared SEMA Powersports Vehicle of the Year.

The Specialty Equipment Market Association (SEMA) has announced the motor vehicles of the year during its auto show in Las Vegas, Nevada.

The Mustang was named SEMA Car of the Year, the Chevrolet Silverado took Truck of the Year over the ever-popular Ford F-150, the long-awaited Jeep Wrangler was named 4×4/SUV of the Year, Sport Compact of the Year went to the Audi RS3, and the Polaris RZR was named Powersports Vehicle of the Year.

The Ford Mustang, SEMA Car of the Year.

Since its redesign, the Mustang has been winning the Pony car sales war over its eternal rival the Chevrolet Camaro. The Wrangler’s award came as no surprise due to it being a hit with buyers and aftermarket suppliers. Audi never had much competition at the show and the Polaris RZR was all the rage.

“SEMA show exhibitors are the innovators and experts who drive the $45 billion dollar industry. Knowing what they believe are the best vehicles for accessorization helps to forecast trends,” said Mike Spagnola, SEMA VP of OEM Product Development.

In the truck category, the Chevrolet Silverado is projected to be a better business opportunity than the Ford F-150 with the aftermarket so it won SEMA Truck of the Year.

The SEMA trade show was held at the Las Vegas Convention Centre.

Article written by Nichola Beckford