Dancehall artiste Skeleton Don, formerly known as Stylez, has said changing his name was necessary to enhance his brand.
According to Skeleton Don, sometimes it is necessary as an artiste to evaluate your brand, in particular paying attention to the feedback you receive.
“I realised after doing street promotion and while distributing my two mix tapes Vol 1 Skeleton Don and Vol 2 Skeleton Don Reloaded, people reacted better to the name Skeleton Don,” he explained.
“People would often confuse me with other artistes, so that was an indication that I needed to make a quick fix. IamStylezMusic really didn’t sound like the name of an artiste. It was just more so for branding purposes, so fans could find me and I would pop up in google search engine better,” he added.
Born Sheldon Ellington, the artiste revealed he got the Skeleton Don name during his high school years when his friends used to call me Sheldon Skellington.
The Portmore-based artiste although a bit quiet on the local scene, says he has been busy in the studios working on new music.
“Well mi always a work enuh. I dropped two hardcore dancehall mixtapes, few singles and several music videos, which got a lot of buzz within the local market. More so doing artist self-search,” he said .
Skeleton Don also shared that he was working on the follow up album to his 2017 Billboard-chart topping set Back to My Roots which spent six weeks at number one.
“I’m working on a new album and I have a few surprises for the fans, so stay tuned,” he added.
His latest single Protect My Life, produced by Zum of Good Good Production, which was released on March 13 is featured on the Self-Trust riddim.