Thousands up for grabs when Campari Pop Style returns in October

From left: Nadia Kiffin-Green, Marketing Manager, J Wray and Nephew Limited; Brit'ni Riley, Brand Manager, Campari & Creams, J Wray and Nephew Limited; and Marsha Lumley, Director of Marketing, Gruppo Campari Jamaica at the recent media launch of Campari Pop Style 2019.
From left: Nadia Kiffin-Green, Marketing Manager, J Wray and Nephew Limited; Brit’ni Riley, Brand Manager, Campari & Creams, J Wray and Nephew Limited; and Marsha Lumley, Director of Marketing, Gruppo Campari Jamaica at the recent media launch of Campari Pop Style 2019.

Campari-backed fashion competition Pop Style returns for 2019 on October 12, with the first of the four rounds taking place in Pines Plaza, Junction, St Elizabeth.

From there the competition heads to Rudolf Elder Park in Morant Bay on October 26. The third qualifier takes place in Salem, St Ann, on November 9. Ranny Williams Entertainment Centre in St Andrew will play host to the grand finale on November 30. Hosted by Miss Kitty, all four events are free to the public, but individuals must be 18 years or older enter to participate.

Up for grabs, this year is a total of $550,000. Each round pays out $100,000 to the best-dressed male and female, while the grand finale has a prize amount of $250,000.

Fashion Barber is one of the judges for Campari Pop Style. (Photo: Instagram @camparaicaribbean)
Fashion Barber is one of the judges for Campari Pop Style. (Photo: Instagram @camparaicaribbean)

The rules stay basically the same as last year. Judges will pull the men and women they feel are the most stylish from the party and put them up to be voted on by the audience on hand. The 2017 Campari Pop Style regional winner Fashion Barber and dancer Desha Ravers are the resident judges, but they will be joined by Tanaania Tracey and Shanice ‘Shanzi’ Allen as guest judges. Tracey is the owner of Shop Necessits and Allen is a well-known social media fashion icon. Each round will also feature a celebrity guest judge.

The six finalists will head to the Corporate Area for the grand finale where the overall winner will be chosen. This year, there will also be one wildcard.

Written by Nichola Beckford