Dancehall artiste Twani Price recently launched an online store as part of plans to expand his Roolyfe brand to a larger customer base.
The University of Technology graduate, who launched his clothing brand late last year, has said that he believes the launch of the online store will give him the opportunity to take Roolyfe to a new level, noting that the online store means fans worldwide can get deliveries right at their door steps.
“I officially launched the website to give persons overseas and other parts of Jamaica the opportunity to be a part of my growing Roolyfe brand. They can now order items on the website and it’s delivered directly to them,” Twani explained.
Last year the ‘Honda’ artiste tested the market with a few branded tops bearing the Roolyfe insignia and placed them in select stores. They were quickly sold out, which confirmed to Twani that the brand had awesome potential.
“I believe it’s a combination of things really. Yes the association with my artiste brand helps as well as the quality of the items and the unique logo positioning. We have some very innovative ideas but simplicity is key with some things as well so we are balancing both concepts with the Roolyfe merchandise,” Twani added.
Roolyfe currently retails t-shirts and hoodies, for both males and females, bearing the Roolyfe, Honda and Phenomenal brand logos.
According to the artiste, there are plans to expand the line to include accessory items like masks.