Selling oranges was not part of Macka Diamond’s plans for 2020, but the entertainer says it has been “the best time of my life in the past 10 years.”
The Money-O singjay has been serving up the vitamin C fruit for $500 per dozen over the past two weeks, and even makes the deliveries herself. Oranges, like hand sanitizer and tissue, have been in high demand since the outbreak of the coronavirus, and Macka is doing her part to boost immunity.
“I feel good cause I’m selling people something that is good for their health and that is what I’m about,” Macka told BUZZ. “Every morning I get up I used to drink a lot of orange juice; it is good for energy, your bones, it’s nourishing, and right now it’s good for your immune system.”
The venture was birthed following the postponement of events worldwide because of the coronavirus. “I was like, suppose the music (industry) really doesn’t come back for now, what would I do? Would I try to do something? If I’m not able to drive my car again, would I take the bus?” she recalled.
‘ I was a hustler before I became this big star; I used to sell clothes and run my bar.’—Macka Diamond
While stocking up on oranges through her longtime vendor, the idea formed to sell some for herself. With the vendor’s help and some trips to the country, Mackadocious Oranges made its debut.
“This was a true test to see if mi would business bout mi pride,” she said. “I was a hustler before I became this big star; I used to sell clothes and run my bar. This has brought joy to me and is keeping me active. Like wow, this is how the people dem feel when dem a hustle and go home at nights and know seh even if it’s just $500 in dem pocket, at least dem nah bawl about being broke cause no show nah keep.”
‘ When I go home at night I feel like I’m healing people and helping them to stay strong through this rough time.’—Macka Diamond
She has even attracted potential employees but is keeping herself safe while she continues to deliver to customers who order via firstname.lastname@example.org.
“I spray up myself and wear my gloves, sometimes it gets scary but God knows why everything happens,” she said. “People have been asking for more fruits. I added some pineapples the other day and they went crazy for them. I’m proud of myself. When I go home at night I feel like I’m healing people and helping them to stay strong through this rough time.”
‘Mi learn seh hustling isn’t a game, it’s a serious business and I would take it up seriously ‘—Macka Diamond
She added that part-proceeds from the venture will go to a children’s home, which she did not wish to disclose. As to how long she intends to be a fruit vendor? “Mi learn seh hustling isn’t a game, it’s a serious business and I would take it up seriously,” she said. “Maybe one day you’ll look and mi have an orange or fruit supermarket, you never can tell. Right now we just did the recipe for my cucumber juice and that will be dropping in a few months.”
The entertainer shocked many with a slimmer physique in 2015 and lifestyle transformation. A YouTube channel dubbed Naturally Happy was created last year to promote her diet tips, but a hectic touring schedule caused some delay. With her fruit business taking off, Macka is looking to revamp the channel.
“It’s really these oranges that is gonna break that channel cause it’s taking over the market and I’ve had more than 100 customers. They have also been asking me about the channel so it makes me know this is really what will push it. When mi start back the channel it’s gonna be a blast, so everything is coming together.”