The Grammy Awards suffered a devastating slump in viewers Sunday despite history-making performances by several artistes.
The show only managed to pull 8.8 million viewers, in contrast with 18.69 million viewers in 2020. It’s rating among adults 18-49, a prized group for advertisers, was 2.1 when compared to 5.4 in final ratings for last year’s performance. This year’s telecast was the lowest-rated in Grammys history in the early numbers.
Despite the broadcast expected to increase in viewers and ratings with out-of-home viewings, it will still only get to about half of the previous year’s performance. The least-watched Grammys was the host-less awards ceremony in 2006, which had 17 million viewers.
The CBS broadcast did significantly worse than the channel’s airing of Oprah Winfrey’s sit-down interview with Prince Harry and Meghan Markle which pulled 17.8 million viewers last week Sunday.
Awards shows have seen a significant decline in viewership amid the pandemic, with the American Music Awards and Golden Globes also suffering similar fates.
The 63rd annual Grammy Awards had notable achievements by several artistes including Beyoncé, who won four times to become the most- awarded singer with 28, and Taylor Swift, who became the first female to win Album of the Year three times.