A Digital Media Manager is needed to oversee the station’s digital media efforts, including websites and platforms such as Facebook, Instagram and Twitter. A critical function is to create and curate shareable content.
Essential Duties & Responsibilities
- Design digital media campaigns aligned with the station’s goals
- Coordinate the creation of digital content (e.g. website, blogs and podcasts)
- Build and manage social media profiles and presence.
- Determine which platform is best suited for each piece of content.
- Manage end-to-end digital projects
- Establish the station’s web presence to boost audience engagement and generate revenue
- Liaise with Marketing, Sales and Operations Management teams to ensure brand consistency across all platforms.
- Direct paid search and social campaigns and analyze the performance of those campaigns.
- Assess SEO configurations:
- Monitor analytics
- Manage the digital budget
- Proven work experience as a Digital Media Specialist or Digital Marketing Manager
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
The ideal candidate should possesses:
Bachelor’s Degree in Digital Media Management/Digital Media Studies/Digital Media Arts or any equivalent relevant qualification such as Marketing, Communications, Writing or Business Studies from a recognized tertiary institution plus at least three (3) years related experience.