Diddy is launching a new flavoured vodka to celebrate his 50th birthday.
The rapper and entrepreneur – whose real name is Sean Combs – will reach the milestone age on November 4. To mark both the beginning of his birthday celebrations and National Vodka Day on Friday, Diddy is launching CÎROC White Grape.
Diddy first revealed the existence of the new flavour in September. Insiders have also revealed that the beverage’s special gold bottle is a nod to Diddy’s birthday, as 50 is known as the Golden Age.
Meanwhile, Diddy has not yet revealed plans for his 50th birthday celebrations, but he will need to put together a huge bash in order to surpass his 49th birthday party.
Last year, to mark his big day, the star kicked off proceedings with a skydive which saw him land in the backyard of the Playboy Mansion in Holmby Hills, Los Angeles. He continued the celebrations with a lavish party at Ysbael restaurant in West Hollywood, United States.