At a time when radio and the dancehall space are filled with non-inspiring songs, singjay King Challice offers an alternative with his debut EP, RED.
Released last month, RED is a combination of social commentary and socio-politics, creatively crafted for all to relate.
“The concept behind RED is to bring in an ‘uplifting’ vibe. The energy behind RED is to remind others to be better individuals. My mission is to make good music with powerful messages the world can relate to,” explained King Challice.
“The concept behind RED is to bring in an ‘uplifting’ vibe.”— King Challice
King Challice produced the songs on RED inside his home studio in Florida.
“I incorporated universal rhythms with uplifting messages. I also wrote, produced, mixed and mastered the whole EP,” he shared.
The project features efforts such as Burning, Life Goals, Maica and the title track, Red.
“What inspires my work are the things I see on a daily basis. I observe everything around me then find the best way to deliver it in a powerful manner,” said King Challice.
Originally from St James, King Challice (given name Junior Pennicooke) moved to the United States at the age of six. His early musical influences included Burning Spear, Culture, Akae Beka and Midnite.
“King Challice is a visionary, a vessel of the Most High. What I have to offer musically is powerful messages that can help one see a better way in life,” he reasoned.
Although he resides in Florida, King Challice still held on to his Jamaican roots. He has always been in love with music despite not knowing exactly what pat he would take in the industry.
“My cousin had a sound system and I would always watch him set it up and envision myself either being a DJ or an artiste,” he said.
In fact, he claims he wasn’t born a lyricist or a singer but rather worked his way to that point.