Retail consultant Jeanel Alvarado living the lifestyle of a boss

Jeanel Alvarado, CEO and founder of RETAILBOSS

For many young people, choosing a career happens later in life, but this was not the case with Jeanel Alvarado.

Jeanel has worked in the retail and fashion industry for what, she says, seems to be her entire life. She is the CEO and founder of RETAILBOSS, one of the largest online communities of retail entrepreneurs, where she provides business advice and mentorship through a monthly subscription. 

The Canadian born, who has Jamaican heritage, said she was always interested in the industry.

Jeanel Alvarado (Photo: Instagram — @jeanelalvarado)

“My first job was in retail when I was 16 and then from there, I studied fashion buying, and then later attended university for business and retailing. I also worked at the School of Retailing as a Senior Managing Director where I worked with big retail companies on consulting projects related to e-commerce, merchandising technology, real estate and more,” she said.

“The secret is to always be learning, and understanding that retail begins and ends with the customer”

— Jeanel Alvarado

Whether you’re looking to start a fashion line or get your products in major stores, Jeanel has mastered the skill to show her clients exactly how to make money in retail.

Her simple secret is to stay curious as it is a changing industry. She said candidly: “The secret is to always be learning, and understanding that retail begins and ends with the customer. Understanding consumer behaviour, trends and keeping an eye on where the market is going is how you stay agile and continue to thrive in retail.”

(Photo: Instagram —

Jeanel will be a speaker at the RTS Conference weekend at the Moon Palace Hotel in Ocho Rios on Saturday (Sept 28).

After a chance encounter with the event organiser, Jodianne Zedoj Murdock, in New York, and connecting on their common heritage, they became friends.

“I have some advice on retailing. Attendees to the conference should look forward to learning how to build and scale a profitable retail business to make 6 figures in their first year of business,” she said.