Rosé all day! Snoop Dogg launches wine with 19 Crimes

Drop it like it’s…rosé?

Snoop Dogg may not strike many as a rosé drinker but the rapper has launched a second wine, Snoop Cali Rosé, with 19 Crimes.

Snoop Cali Rosé, which is a blend of Grenache and Zinfandel with notes of raspberry, strawberry and red cherry, was launched yesterday (March 15).

The rapper shared in a statement, “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”

It’s the rapper’s second collaboration with the wine maker after they revealed the “Snoop Cali Red” last year.

Snoop Cali Rosé is now available in US stores.