Fidelity Motors opens global standard showroom

Fidelity Motors Limited became the first Nissan dealership in the Caribbean to have a global standard showroom, which opened on July 24.

Fidelity Motors Limited, new Nissan showroom on Hanover Street in downtown Kingston

Bringing its Hanover Street property up to spec was a result of the original building being gutted to allow an expansion to 7,000 square feet.

The new showroom holds ten cars in an open layout. This allows customers the freedom to move about and offers better interaction with sales staff.

The showroom floor can accommodate up to 10 vehicles.

There are also digital tools from which customers can gain more knowledge of Nissan products while waiting in the lounge. The exterior fascia displays a significant shift from the old showroom with plenty of glass for those wanting to window shop. The Nissan signage and colours have also gained more prominence.

Fidelity now joins the ranks of new car dealers that have freshened their showrooms. The process appeared to have started when the ATL Automotive Group completed its US$13.5 million Audi Terminal on Oxford Road in 2013. It was then the largest single investment in the automotive sector.

Nichola Beckford