Jamaica getting boost from sport tourism

Minister of Culture, Gender, Entertainment and Sports, Olivia ‘Babsy’ Grange, says the upcoming Jersey Mike’s Jamaica Classic Basketball Tournament in Montego Bay is “another feather in the cap” for the growing and increasingly lucrative sport tourism market.

Olivia Grange, the Minister of Culture, Gender, Entertainment and Sports

The Minister said that increasingly, people are travelling to countries across the globe to participate in and watch a wide range of sports, and Jamaica has been fortunate to attract one of the United States’ (US) top college basketball preseason events.

“Jamaica is growing as a prime sport tourism destination.”

— Grange

“We recognise that the staging of a basketball tournament of this magnitude sends a strong signal to the world that Jamaica is growing as a prime sport tourism destination. The exposure to be gained from the partnership with the Jamaica Classic is invaluable and we expect continued benefits for the sport of basketball,” she said.

Eight college teams will participate in the preseason tournament, which will be held from November 22 to 24 at the Montego Bay Convention Centre in St James. They are Louisiana State, Rhode Island, Utah State, North Texas, Nicholls State, University of Maryland Baltimore County, Eastern Michigan and North Carolina A&T.

The event is being held in Jamaica for the third year, following its introduction in 2017.