Disney is known for creating magical experiences but it’s the company’s streaming platform that’s put on an enchanted performance.
Disney Plus has announced it has surpassed 100 million subscribers just 16 months after its launch. It’s a milestone that took current industry leader Netflix a full decade to achieve.
Disney CEO, Bob Chapek, broke the news in a statement today (March 10).
“The enormous success of Disney Plus, which has surpassed 100 million subscribers, has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” Chapek said.
Disney+’s performance is driven by the enormous popularity of several of its programmes, including the Star Wars spinoff, The Mandolorian and its recent Marvel hit, WandaVision.
Disney initially projected to have between 60 to 90 million subscribers by 2024 but that figure was beaten last November.
Netflix, which has more than 200 million subscribers, added 37 million sign-ups last year while Disney+ added 70 million.